Audience-Centric Approach

To ensure our content resonates with our audience and maintains the highest quality, we’ve established a tone and style guide for our contributors.

Please adhere to the following guidelines when crafting your blog posts:

  • Target Audience: Your content should be specifically tailored to men, addressing their unique health concerns, interests, and needs.
  • Relatability: Make your articles resonate with our readers by using scenarios, examples, and language that reflect their experiences and aspirations.

Informative and Empowering

  • Educational Content: Provide well-researched, accurate information that enlightens our readers about health topics relevant to them.
  • Empowerment: Inspire action and self-advocacy. Encourage men to take proactive steps towards their health and wellness.

Clear and Concise

  • Simplicity: Use straightforward language and avoid medical jargon. If complex terms are necessary, provide clear explanations.
  • Brevity: Be concise yet thorough. Offer complete information without overwhelming the reader with unnecessary details.

Practical and Actionable Advice

  • Actionable Tips: Each article should offer practical advice that readers can apply in their daily lives.
  • Real-life Application: Include tips, step-by-step guides, and how-to sections that translate advice into actionable steps.

Positive and Friendly Tone

  • Encouraging Voice: Maintain a positive and optimistic tone that motivates readers to engage with their health positively.
  • Supportive Approach: Use language that supports, encourages, and uplifts, avoiding fear-mongering or overly critical tones.

Engaging Structure

  • Clear Organization: Use headings, subheadings, bullet points, and numbered lists to organize content, making it easy for readers to scan and digest information.
  • Navigability: Incorporate a table of contents for longer posts to enhance user experience and accessibility.


  • Direct Address: Write as if you’re speaking directly to the reader, using “you” to create a more personal connection.
  • Relatable Tone: Share anecdotes, personal insights, or common scenarios that make the content feel more personalized and engaging.

Following these guidelines, you will contribute significantly to our mission of providing men with reliable, empowering, and accessible health advice.

Thank you for your commitment to quality and for being a part of our community.

Our Editorial Approach